Acquisition becomes more expensive
Compare higher acquisition spend with conversion, repeat purchasing and contribution. Follow the effect on the cash available for inventory.
INDUSTRIES / ECOMMERCE & CONSUMER BRANDS
From the first order
to a stronger business.
Custom financial models, business plans and pitch decks for ecommerce operators and consumer brands. Connect channel performance, product margins and inventory to cash.
ECOMMERCE & CONSUMER BRANDSOperating logic
START WITH THE DRIVERS
01Traffic & customers
02Conversion & repeat orders
03Average order value
04Net sales
Connected assumptions. A clear view of your business.
Built around your business.Explore all industries
01 / THE OPERATING REALITY
Your business has
its own moving parts.
Direct-to-consumer brands, online retailers, subscription boxes, omnichannel businesses and marketplace sellers.
01
Orders & channels
Separate paid, organic and marketplace demand. Reflect conversion, repeat purchasing, product mix, discounts and returns in the sales forecast.
02
Margin after fulfillment
Bring together landed product cost, shipping, pick-and-pack, payment fees and channel commissions. Understand contribution by product or channel.
03
Inventory & cash
Model purchase orders, lead times, supplier terms and safety stock. Show why building inventory can require funding before it produces sales.
WHAT THE FINANCIAL WORK MAKES VISIBLE
The operating detail.
The decisions it supports.
Connect customer demand to products, channels, stock and cash. A sales forecast becomes more useful when it shows the inventory purchases and fulfillment costs required to deliver it.
| What to track | What the model connects | What it helps you understand |
|---|---|---|
| Orders and net sales | Traffic, conversion, average basket, repeat orders, discounts and returns. | The assumptions behind demand and the sales actually retained. |
| Channel contribution | Product margin, marketplace fees, advertising, fulfillment and returns by channel. | How a direct store, marketplace or wholesale channel contributes after its own costs. |
| Inventory requirement | SKU demand, lead times, order quantities, landed costs and stock cover. | When replenishment commitments absorb cash before the related sales arrive. |
| Cash conversion | Stock payments, customer receipts, processor payouts and supplier terms. | The funding needed to support the planned launch and replenishment cycle. |
QUESTIONS I CAN HELP YOU TEST
How would your plan change?
Choose the uncertainties that matter to your business. I can connect alternative assumptions to the forecast and explain the differences in the plan or presentation.
A new product sells more slowly
Test the launch ramp against the purchase order and replenishment timetable. Show the cash remaining in unsold stock.
The channel mix changes
Compare direct, marketplace and wholesale growth using each channel’s discounts, fees, fulfillment costs and collection timing.
02 / WHAT WE CAN BUILD
The economics, the plan
and the presentation.
Agree the deliverables your project needs. Keep the assumptions consistent across the work.
01
Financial models
A sales, margin and inventory model with channel assumptions, purchasing schedules and cash flow.
Explore the service02
Business plans
A business plan connecting customer positioning, merchandising, distribution and fulfillment to the operating forecast.
Explore the service03
Pitch decks
A brand and growth presentation with a financial story that explains both demand and the capital required to serve it.
Explore the service03 / INSIDE THE DOCUMENTS
See the detail.
Understand the structure.
The financial-model and pitch-deck previews are selected for this industry. Open either image to inspect the detail, or follow its link to the matching FinancialModelsLab product. Each custom project follows its own business assumptions.
Read the dashboard as a summary of connected schedules: revenue mix, profitability and cash each answer a different question about the same operating plan.
A PRACTICAL STARTING POINT
Bring what you know.
I’ll shape the brief.
These details help the work after our first conversation. You can start with the information you already have.
- Sales by product and channel
- Order values, returns and repeat rates
- Acquisition spend and conversion assumptions
- Product costs, supplier terms and lead times
- Fulfillment costs and inventory position
ILLUSTRATIVE PROJECT SCENARIO
A consumer brand planning a larger product range
Compare inventory commitments, launch timing and channel mix for a range expansion. Trace the effect on gross margin, contribution and the lowest cash balance.
Explore the project briefA FEW PRACTICAL DETAILS
Before we work together.
LET’S MAKE THE NEXT MOVE CLEARER
Let’s work through
your next move.
Three quick questions. Then choose a time to talk with Henry.